The Evolution of Cannabis in Oregon
Weed is a part of America’s culture. And over the last 150 years, it has endured many cultural transitions. From prohibition to its iconic symbolism in the 1960s peace movement to its widespread legalization, seems like the new market is, well, everyone. Especially, lawmakers. With a closer look, we can see legalization introducing a new cultural market: one that is feminine. More and more, women are leading in the legal cannabis movement. They’re opening their own dispensaries, coming up with new products, and creating weed farms. In fact, a survey in the cannabis industry showed that 30% of employees worked for entirely female-owned companies. Women’s involvement with legal cannabis in Oregon is a movement for health and a strong economy—a new cultural shift in the history of cannabis.
The Future of Cannabis Health Benefits
Women are becoming touch points for legal cannabis, primarily, because of its health benefits. As primary caregivers within families, women are becoming interested in cannabis to aid the health of their families. Dasheeda Dawson decided to explore cannabis after seeing it’s palliative effects on her mom going through chemotherapy. Now she is the president of MJM Strategy, a digital consulting company that specializes in growing cannabis businesses. Her main vision is to end prohibition of cannabis so that people can enjoy its health and wellness benefits.
The Future of the Cannabis Economy
It’s no doubt that legalizing cannabis is good for the economy. A report that came out in 2017, estimates that legal cannabis in Oregon created 12,500 jobs and cumulative wages of $315 million. And women in the cannabis economy are proud employers. Trista Okel, the founder of Empower Oil, believes that her team of eleven is a successful team when they are healthiest, thus ensuring her employees have the resources to relax and recharge.
Women in Cannabis have also developed organizations to support the financial well-being of women in this industry. A foundation called, Women Grow, connects women working in legal weed to mentors in the industry, including agriculture, finance, law, medicine, marketing, etc. Ultimately, this helps them become better business owners, which directly translates into their sales and the strength of the cannabis economy.
Cannabis Products and Services for Women
As much as the rise of female leaders is shaping the future of the cannabis economy and its health benefits, it’s also widening the consumer reach. They are getting more women to partake in cannabis by hosting pot-themed parties, yoga retreats, and bachelorette parties. One woman, Jane West, has made her living on a pot-party planning company called Edible Events. In addition, female business owners are launching products that appeal to women such artsy pipes, fancy stash boxes, cannabis lotions, and creams.
This release of cannabis products that appeal to women is also taking place in Oregon. Andi Bixel is leading the way for cannabis-infused ice cream and, Emma Chasen educates on the science of cannabis so that women can take charge of their own healing. The rise of women leadership in cannabis also translates to getting female consumers comfortable and excited about cannabis, which is molding the next cultural shift in the history of cannabis.